MDNA album campaign gets off to a flying start for Madonna

Posted by Dean Piper On February 4th, 2012

Queen of Pop Madonna shows no signs of slowing down, covering up her muscular body or reducing her sex appeal to millions of fans around the globe with the start of the MDNA album campaign.
Within 24 hours of premiering the video for new single Give Me All Your Lovin’ – featuring US star Nicki Minaj and Brit urban star M.I.A – Madonna had achieved 3 million ‘views’ on Youtube.
In the video the star cavorts with American football players, pretends to suckle a baby, pays homage to Marilyn Monroe once again and naturally wears her trademark crucifix throughout.
Extraordinarily, the singer has managed to hit the number one spot in 41 different countries with new album MDNA….despite the album not being available until March 26.
Her manager Guy Oseary tweeted: “MDNA is number 1 album on iTunes in 43 countries and “Give Me All Your Luvin” is number 1 single in 15 countries in just 1 day!! Thank Y-O-U”
The star’s twelfth studio album was available for pre-release purchase only on iTunes yesterday and immediately sky rocketed into the history books even though fans won’t be able to listen to the new material for over a month.
And this is just the beginning of what will be a total global immersion by Madge over the coming weeks.
Tonight the star performs the half-time show in the Bridgestone Super Bowl XLVI at the Lucas Oil Stadium in Indianapolis.
The mum-of-four will perform three classic hits and the new single during the 12-minute set broadcast to an estimated 200 million people around the world.
For the eagerly awaited show she’s partnered with a creative team from Cirque du Soleil and her previous tour collaborator Jamie King. Naturally, she’s promised to make it a sight to be seen.
“I’m so nervous!” she said at a press conference this week. “It’s like the Super Bowl is like, God in America. It’s like the whole country is watching this game. It’s everything and it means so much to people. Then I come on at half-time… I’d better put on a damn good show, right?”
Following on from Superbowl the star is ‘days away’ from announcing a world tour to support the album and is said to have been beavering away on ideas for months.
And all this whilst juggling being a single mother to Lourdes, 13, Rocco, 11, David Banda, six and Mercy James, six.
In a world where Lady Gaga, Britney Spears, Beyonce, Rihanna and Christina Aguilera have all tried to conquer her fame and notoriety it’s good to know she can still show them all how to do it. It’s yet again another clear message from the star – you can always try and replicate her but never forget there’s only one Madonna.

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