Lady Gaga unveils The Masterpiece for M•A•C Viva Glam

Posted by Dean Piper On October 18th, 2011

M·A·C VIVA GLAM spokesperson Lady Gaga and Nicola Formichetti, Gaga’s stylist, premiered a short film directed by Ruth Hogben, last week. Nicola unveiled The Masterpiece (the stunning dress featured in these snaps) that Gaga wore as part of the VIVA GLAM social awareness campaign.

The film can be seen on and was a truly collaborative project inspired by the fans, for the fans. Additionally, it celebrates the success of Lady Gaga’s VIVA GLAM campaign, which has helped to raise $55 million for the M·A·C AIDS Fund over the past two years. In February 2011, Gaga set the goal of raising $250 million for the M·A·C AIDS Fund by the XIX International AIDS conference in July 2012.

As her time as a Viva Glam spokesperson comes to a close, Lady Gaga urges her little monsters and MAC fans to continue to help reach $250 million: “The M·A·C AIDS Fund has raised $224 million to date. Go out and buy a lipstick for your girlfriend, your boyfriend, your mom or your sister – $26 million to go, little monsters!”

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