Katie Price is to launch her own charity… in a bid to improve her image.
The glamour model will announce plans for the grandly-titled Katie Price Foundation as she moves to distance herself from her wild alter ego Jordan.
She has been shocked by the negative publicity generated in the wake of her acrimonious split from husband Peter Andre. And she wants to be seen to turn her back on the sort of ladette behaviour that marked her recent Ibiza holiday.
Sources close to Katie say she has felt flattened emotionally by being made the “baddie” in her split with Peter.
People turned on her after she left their brood – Harvey, seven, Junior, four, and Princess Tiiaami, two – with Peter to go clubbing for a few days in Ibiza two weeks ago.
Her foundation will focus on helping sick and disabled children to enjoy a better quality of life.
Katie, 31, has personal experience of bringing up a severely disabled child because Harvey was born part-blind and has had health and learning difficulties since birth.
A source close to the model said: “Harvey’s condition has caused her years of pain and she understands the struggle parents go through with a disabled child. She wants to help other parents like her who are less fortunate.”
Yesterday she arrived by helicopter in a skin-tight leopard-print minidress and high heels to open the Duke of Essex Polo Trophy in Epping, Essex.
It is likely to be her last official charity fundraiser before starting her own. But all the organisations she currently works with are expected to benefit from donations via the Katie Price Foundation.