Pharrell Williams, NIGO and Harvey Nichols hosted an exclusive bash to launch the fact Pharrell’s Billionaire Boys Club and Ice Cream Season 7 labels will be available in the upper class shop in Knightsbridge.
I recently popped into the Billionaire Boys Club store in New York and what a treat it was. The most amazing shop you’ve ever been in. Cave like, sparkly and almost trippy on the eyes with the décor. It’s casual wear and fairly reasonably priced. I would recommend….in fact I bought my brother a couple of t-shirts.
The party was held in the Fifth Floor Café in Harvey Nichols and the stars were out in full force – and it’s no surprise considering N*E*R*D performed for the crowd. Little Miss Average aka Mischa Barton was one of the top guests at the bash and spent much of her time dancing “furiously” with models Portia Freeman and Daisy Lowe throughout the set by the band. Other stars included Will Young (below) – who’s getting ready to release his fourth album Let Go in September – TV presenter Hannah Sandling, the charming Alesha Dixon, model Jade Parfitt, Ben Grimes, Jasmine Guiness, Nick Grimshaw and Drag Queen extraordinaire Jodie Harsh.
Mr Chow served the nibbles food alongside Moët Champagne, Tiger Beer and ‘Russian Alibi’ cocktails – Stolichnaya Vodka shaken with raspberry and cloudy apple juice and topped with Alibi and a crown of blackberry liqueur. Sounds delish!