Peaches Geldof is the new face of Agent Provocateur

Posted by Dean Piper On June 4th, 2008

So Kate Moss has been dropped as the face of lingerie brand Agent Provocateur. And the hunt for a new face looked as if it was going to punky model Alice Dellal.

But I can reveal the new face isn’t just Alice – it’s a number of people including Peaches Geldof and Daisy Lowe too. A source tells me: “Kate was too old and just not sexy and youthful enough anymore. Kate’s a great name – don’t get me wrong – but Peaches and the girls are absolutely amazing, fresh and new. they are also naughty and cheeky just like the brand. So they were an easy choice for the people behind the scenes.”

Congratulations to Peaches – it’s her first big signing since her big alleged drugs scandal a couple of months ago. I always said Peaches would be a fashion icon of the future – and it looks as if she’s well on her way to getting there!

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